When Cabcharge australia prepared to rebrand for the first time since 1976, they called for a small agency with big aspirations.
As business Director at Toast Creative, I lead the project to reengineer this esteemed ASX listed company. Throughout the process I managed both the agency creative team and the client executive team, acting as guardian, collaborator and art director at large.
The resulting rebirth as A2B Australia honoured the 42 year legacy of Cabcharge, while evolving the brand into an era of tech-enabled customer service. The new brand premiered at the Sydney Stock Exchange, SUPPORTED BY a full suite of brand collateral AND an elegant, ROBUST WEB PRESENCE.
