in 2020 while working as CREATIVE strategist and art director at the eatery, i art directed and produced this content-led campaign for shokai ausbao. to promote this premium inner-city apartment development, i created the positioning 'be 60 bathurst'.
WORKING CLOSELY WITH TALENTED DIRECTOR DUO ANDRE & DOMINIQUE, I WAS ABLE TO CREATE A BEAUTIFUL AND COMPELLING CAMPAIGN WHICH SHOWCASED THE BENEFITS OF LIVING AT 60 BATHURST. social media edits invited customers to 'be immersed', 'be restored' and 'be part of the city'.
