Crown Casino needed to do something special for the luckiest date in the calendar: the 8.8.08.
At BADJAR Ogilvy, i co-created the "WIN 8 Trips in 8 Days" concept, using a classic jet-set travel theme to bring the promotion to life.
An integrated campaign of TVC, radio, DM and POS reached the gaming community with great effect, creating record attendance for the promotional period.
We ran a jet-set TVC, placing the offer up in the stars.
We reached out to our loyalty program members via travel themed DM. (COVER)
We reached out to our loyalty program members via travel themed DM. (SPREAD)
We continued the jet-set theme at store level via the Duratran signage.
