In 2017, while creative director at Channelzero, I wrote & art directed the latest instalment of the "How Many do you do? campaign. Using the Weet-Bix ambassadors alongside ordinary Australians doing awesome stuff, we SHOWCASED how many they DID and why, GIVING a strong recommendation for consumers to buy. Using a dynamic split screen treatment, we GOT noticed and REINFORCED consumption.
Weet-Bix - How Many Do You Do? Campaign
creative director & art director
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