when global developer sekisui house chose to reposition its brand for the australian market, toast creative was invited to propose a way forward.
As a brand-conscious creative director with a communications background, I was able to compliment toast's property marketing expertise, ULTIMATELY leadING a winning pitch for the business.
we embarked on a study tour to sekisui house HQ in jAPAN, getting under the skin of the brand and its vision for sustainable living. with this first-hand knowledge, we facilitated a series of detailed branding workshops.
the process resulted in the evolved brand positioning, 'Here for Better', along with updates to the corporate mark and brand photography, and a new corporate awareness campaign.
