When Officeworks shifted their positioning of "The works" to "Lowest Prices Everyday", the challenge was to maintain brand personality within an austere, price driven structure.
as art director at BADJAR Ogilvy, I helped develop a conversation of energetic creative messaging throughout the marketing calendar. i co-created campaign concepts and oversaw the look and execution of all brand communications.
I also helped evolve the catalogues into a more structured and contemporary sales tool, incorporating editorial style photography and design.
2011 Back to School Catalogue
2010 Tax Time Catalogue
Catalogue - Furnitue Pop-Up
Retail Campaign Icons
