In 2013 Chemmart was looking to reinforce it's position as a wellbeing destination.
as art director at JWT Melbourne, I co-created a quarterly magazine offering health tips and advice to different segments of the community.
The editorial content provided a useful resource for consumers, while enhancing the brand's wellbeing credentials.
I art directed and designed the entire publication. The new content appeared online and in print, creating ongoing customer engagement with all facets of the Chemmart brand.
General wellbeing magazine, front cover.
Mother & Baby wellbeing magazine, front cover.
Mother & Baby wellbeing magazine, spread.
Mother & Baby wellbeing magazine, spread.
